Overview
If you've been following Neon's content this year, you know 2026 is shaping up to be massive. With the launch of the "They Follow" series, Neon has been dropping videos that keep us glued to the screen. And naturally, fans want gear that matches that energy. That’s where the official Neon store comes in - a dedicated spot for merch that feels like it belongs in the world Neon creates.
Whether you're catching up on the latest "They Follow" episode or rewatching old favorites, wearing something that connects you to the creator makes the experience hit different. This guide breaks down the top pieces to grab right now.



